When I review books, the ones that earn five stars have both fresh, interesting ideas and excellent execution. One or the other gets four stars, unless the weaker one is especially weak.

This is basically what Rachel Aaron is talking about, from a writer’s perspective, in this post, using the metaphor of the Great British Bakeoff.

Originally shared by Rachel Aaron

Writing Wednesday: Flavor vs. Bake

First up, if you’re at all interested in the self publishing business, go and check out the latest Author Earnings Report . It’s one of their better ones and paints an amazing picture of the current Amazon book market (which is pretty much the #1 most impor…