To the comment one the article: perhaps it’s easy for people with macs, iphones, ext. But what incentive would a non-apple user have to use this? Amazon rules because it can be accessed and used on anything. Including mac/iPhone.
Yes, exactly. It works once you’re inside the ecosystem. But Apple thinks of “the ecosystem” as “devices we make”, and Amazon thinks of it as “any device that can access the Web”. (Which is also their strategy for content: you can consume their content on any major device, whether you bought it from Amazon or someone else.)
And that is why Amazon is winning: because they put a lot of thought into making it super-easy for people to deal with them. Every step the customer has to take in order to get to a sale is a step where some percentage of people will decide against buying. This is well known. So Amazon do everything they can to reduce the number of steps and make each step super-easy.
Actually I think situation pointed out has more to do with Google than Amazon or Apple. For example, a search of the authors name now gives the authors rant page as the top returned link.
Search “authors name + iBooks” and one click brings up the Apple book purchase page. If iBooks is on the device, the iBooks app is opened, no problem.
Why use iBooks?
Book cost: Amazon wins
Reading experience: Apple wins
Note taking: Google wins
Book management: Google by a nose of Apple
Coordination with Audio books: Apple by a nose over Amazon
Sigh. All hail the Amazon monoculture for book buying. . .
To the comment one the article: perhaps it’s easy for people with macs, iphones, ext. But what incentive would a non-apple user have to use this? Amazon rules because it can be accessed and used on anything. Including mac/iPhone.
Yes, exactly. It works once you’re inside the ecosystem. But Apple thinks of “the ecosystem” as “devices we make”, and Amazon thinks of it as “any device that can access the Web”. (Which is also their strategy for content: you can consume their content on any major device, whether you bought it from Amazon or someone else.)
And that is why Amazon is winning: because they put a lot of thought into making it super-easy for people to deal with them. Every step the customer has to take in order to get to a sale is a step where some percentage of people will decide against buying. This is well known. So Amazon do everything they can to reduce the number of steps and make each step super-easy.
Actually I think situation pointed out has more to do with Google than Amazon or Apple. For example, a search of the authors name now gives the authors rant page as the top returned link.
Search “authors name + iBooks” and one click brings up the Apple book purchase page. If iBooks is on the device, the iBooks app is opened, no problem.
Why use iBooks?
Book cost: Amazon wins
Reading experience: Apple wins
Note taking: Google wins
Book management: Google by a nose of Apple
Coordination with Audio books: Apple by a nose over Amazon