To read in full later on.

Originally shared by Anne-Marie Clark

Article is a quick read. Good reminders. “Fundamental impulse at play: our innate desire for an easy answer.”

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” Fact-checkers, they found, didn’t fall prey to the same missteps as other groups. When presented with the American College of Pediatricians task, for example, they almost immediately left the site and started opening new tabs to see what the wider web had to say about the organization. Wineburg has dubbed this lateral reading.“

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“Another tactic fact-checkers used that others didn’t is what Wineburg calls ‘click restraint.’ They would scan a whole page of search results–maybe even two–before choosing a path forward. ‘It’s the ability to stand back and get a sense of the overall territory in which you’ve landed,’ he says, ‘rather than promiscuously clicking on the first thing.’ This is important, because people or organizations with an agenda can game search results by packing their sites with keywords, so that those sites rise to the top and more objective assessments get buried.

“The lessons they’ve developed include such techniques and teach kids to always start with the same question: Who is behind the information? Although it is still experimenting, a pilot that Wineburg’s team conducted at a college in California this past spring showed that such tiny behavioral changes can yield significant results. Another technique he champions is simpler still: just read it.

“One study found that 6 in 10 links get retweeted without users’ reading anything besides someone else’s summation of it. Another found that false stories travel six times as fast as true ones on Twitter, apparently because lies do a better job of stimulating feelings of surprise and disgust. “

From:

http://time.com/5362183/the-real-fake-news-crisis/

ht Kee Hinckley

Bolding mine.