From\u00a0standoutbooks, a simple formula for effective blurb writing:<\/p>\n\n\n\n
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1. Hook (context; why this story is interesting, usually because of a setting or character).<\/p>\n\n\n\n
2. Conflict (what goes wrong).<\/p>\n\n\n\n
3. Teaser of how the story might develop, the possibilities for triumph and disaster.\u00a0<\/p>\n\n\n\n
4. An indication of how the story might make the reader feel.<\/p>\n\n\n\n
5. Involve the reader with the word “you”.\u00a0<\/p>\n\n\n\n
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The post makes the point that structuring a blurb this way gives the potential buyer the experience of already reading the book and wanting to read more<\/em>.\u00a0<\/p>\n\n\n\n <\/p>\n\n\n\n I would warn, though, especially for indie books, if you praise your own book too much in step 4 (“a stunning triumph of literature such as you’ve never read before”), it’s more likely to repel readers than attract them. Use that step like a restaurant sign: this is the kind of experience the book offers. In other words, give genre clues, so the potential purchaser can decide whether that’s the experience they want today.\u00a0<\/p>\n\n\n\n