{"id":3871,"date":"2018-10-20T17:20:24","date_gmt":"2018-10-20T17:20:24","guid":{"rendered":"http:\/\/Sears-the-man-was-a-brilliant-marketer"},"modified":"2018-10-20T17:20:24","modified_gmt":"2018-10-20T17:20:24","slug":"sears-the-man-was-a-brilliant-marketer","status":"publish","type":"post","link":"http:\/\/csidemedia.com\/mikerm\/2018\/10\/20\/sears-the-man-was-a-brilliant-marketer\/","title":{"rendered":"Sears (the man) was a brilliant marketer."},"content":{"rendered":"        \n<p>Sears (the man) was a brilliant marketer. He deliberately made his catalog slightly narrower and shorter than the Montgomery Ward catalog &#8211; his competitor &#8211; so that a tidy person would naturally put it on top when stacking them. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Apparently, when he and his partner discovered that their catalog was enabling black people to buy things that in-person retail wasn&#8217;t permitting them to buy, he said, in effect, &#8220;Why not?&#8221; and took steps to make it easier. For business reasons, but it turned out to benefit people as well. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Originally shared by Keith Wilson<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\">\n<div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.vox.com\/the-goods\/2018\/10\/19\/18001734\/sears-catalog-bankruptcy-jim-crow-racism-mail-order<\/div>\n<\/figure>\n\n      ","protected":false},"excerpt":{"rendered":"<p>        Sears (the man) was a brilliant marketer.<br \/>\n       <a href=\"http:\/\/csidemedia.com\/mikerm\/2018\/10\/20\/sears-the-man-was-a-brilliant-marketer\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":77,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[13],"tags":[],"acf":[],"_links":{"self":[{"href":"http:\/\/csidemedia.com\/mikerm\/wp-json\/wp\/v2\/posts\/3871"}],"collection":[{"href":"http:\/\/csidemedia.com\/mikerm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/csidemedia.com\/mikerm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/csidemedia.com\/mikerm\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"http:\/\/csidemedia.com\/mikerm\/wp-json\/wp\/v2\/comments?post=3871"}],"version-history":[{"count":0,"href":"http:\/\/csidemedia.com\/mikerm\/wp-json\/wp\/v2\/posts\/3871\/revisions"}],"wp:attachment":[{"href":"http:\/\/csidemedia.com\/mikerm\/wp-json\/wp\/v2\/media?parent=3871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/csidemedia.com\/mikerm\/wp-json\/wp\/v2\/categories?post=3871"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/csidemedia.com\/mikerm\/wp-json\/wp\/v2\/tags?post=3871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}