Mike Reeves-McMillan

Marketing, as well as R&D, will be involved in any transition to non-animal-sourced proteins.

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Mike Reeves-McMillan

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Marketing, as well as R&D, will be involved in any transition to non-animal-sourced proteins.

Originally shared by Winchell Chung

Growing meat in a petri dish is sustainable, more ecological, and harvesting does not require actually killing an animal. But nobody wants to eat food described as “cultured” or “lab-grown”

So the power of marketing and branding is pushing the label Clean Food

The Atomic Rocket interest is for spacecraft closed ecological life support systems. Since it is impractical to raise and slaughter cattle on your spacecraft.

http://qz.com/772987/to-lure-people-put-off-by-the-freakiness-of-lab-made-meat-this-is-what-the-industry-wants-to-call-it/

Comments

2 responses to “Marketing, as well as R&D, will be involved in any transition to non-animal-sourced proteins.”

  1. Mike Reeves-McMillan Avatar
    Mike Reeves-McMillan

    It’s harder (though not impossible, with knowledge and care) to get all your nutrients on a vegetarian diet. Also, some people just like the experience of eating meat, and don’t want to give it up.

    Reply
  2. A M Jenner Avatar
    A M Jenner

    Growing meat looks like it is sustainable. I’d be willing to try it, depending on how they’re growing it. I’d want to understand the process.

    Reply

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